Press Eyewear

PRESS Eyewear – available in Boise, exclusively at Artisan Optics.

PRESS is an American eyewear brand born out of Jeff Press’ desire to not only produce eyewear of exceptional quality, but to celebrate the beauty of raw materials through the creation of comfortable, unique designs. One look at PRESS eyewear and you sense the passion for individualism and the need to break away from unremarkableness.

Jeff Press’ commitment to creating a truly modern and uniquely American aesthetic of eyewear is materialized in PRESS. Inspired by artists and his heroes, special moments and eras of time, Jeff Press believes that inspiration is all around us. But it is Jeff Press’ unique perspective and experiences that allow PRESS eyewear to come to life.

When creating PRESS eyewear, Jeff Press accepted nothing less than the best the world had to offer. All of the titanium frames, titanium wire cores and hardware are made with the finest titanium in the world – Japanese titanium, and plated with precious metals. All wood and buffalo horn materials are from Germany. All sunglass lenses are Carl Zeiss lenses from Germany. PRESS uses their own patented custom mitered hinges and tension hinges on every frame. Jeff Press knows restricting components to those of the highest quality ensures each and every PRESS eyewear frame will deliver the best possible customer experience – comfortable, durable frames to be enjoyed for years. Why does this matter so much to Jeff Press? His name is on each and every frame. It’s personal.

At the heart of PRESS’ ethos lies a dedication to sustainability. A belief that eyewear in its purest form allows beautiful materials to shine while ensuring construction is responsible to, and respectful of the planet we all share. Each meticulously crafted piece is fashioned from the finest eco conscious materials available, using safe manufacturing processes that reflect the brand’s commitment to sustainability.

PRESS eyewear brings the independent American spirit to the global eyewear community.

We invite you to stop by Artisan Optics and explore PRESS – a true American eyewear brand.